Chocolate Milk Cows

Chocolate Milk Cows

I can honestly say I have lots of opinions about food, what to eat and of course what not to. I know that consuming a whole cake is not good for anyone because of all the sugar which is double worse if it was made with white flour. I know diets come and go. The one thing that was good last year is no longer good this year… Personally I just don’t go there. I do however read research, studies and even like some information from alternative doctors and whole foodies. Food Revolution is a site I read often. Even if I do not agree with everything, I do like the direction they are going as far as animal rights and real food. So when I first read this study one day from their blog, I WAS SHOCKED!!

The Innovation Center for U.S. Dairy says 7 percent of American adults believe chocolate milk comes from brown cows. The study is meant to demonstrate how disconnected we are from our food.

Apparently is was USA TODAY, who took this public then spin offs from The Washington Post, NPR and the whole social media circles I follow went nuts with this story in 2017. You have to admit it is shocking, funny and disturbing all in one.

Repeat that please…7 percent of American adults believe chocolate milk comes from brown cows. WTF I myself want to go stand on a street corner and ask real people, that same question, I’d love to hear their answers.

Wow 7% If you do the math, that works out to 16.4 million misinformed, milk-drinking people. The equivalent of the population of Pennsylvania (and then some!) does not know that chocolate milk is milk, cocoa and sugar.

~ is where I read the math part.


Of of course a spokes woman for Innovation Center for U.S. Dairy said:

“The intent of the survey was to be lighthearted and fun. We know people are confused about where their food comes from. Our ultimate goal is to find compelling ways to spark conversation about food and agriculture as the majority of us are generations removed from the farm. This was not a scientific or official market research piece and never was intended to be. This same lighthearted survey also showed that 43 percent of those surveyed would give up their social media channels for a year’s supply of free ice cream.”


Ok fine, maybe some people were being smart asses but it still is proof that people know little about where their food really comes from. Here are the top 4 results of my google search Jan 2018. “Chocolate milk cows” then blood popped up. I was like, what does blood have to do with my chocolate cows!!?? So of course I clicked around and read many different blogs eewwwww.

Really people are rediculous with chocolate milk is really bloody milk in disguise. It is nonsense like this, that make people closed off to hearing the truth because even the real truth and facts can seem impossible to wrap your mind around.


Today most people are conditioned to think if you’re hungry you go to the store. In the same survey on “where does chocolate milk come from?” Many people didn’t know onions and lettuce were plants?? What did people think they were? This information scares me because it is a huge telltale sign that many people are are not thinking about where their food comes from. Making them followers who don’t really ask any questions. Questions like what kind of soil is the seed planted in, how did the seeds get planted, what was sprayed on the plants, what type of water was used on the plants, who picked them, were animals harmed, were people paid a fair wage, what were the working conditions for these people? So much goes into farming but people give it so little thought. There also needs to be open talk about the animals we eat and take from. There needs to be better information of what is really in that milk as far as antibiotics among other disturbing things like feces, blood and pus. I know PETA seems extreme with protest and sometimes goes overboard to the point of crossing the line. It is hard when big agriculture hides so much truth on condition, pesticides and how animals and employees are treated. Just watch some PETA video footages on how food animals are treated, it is mind blowing, horrific and eye opening. Watch one of the best movies ever made about so many topics from what we eat, what we plant, things we buy and what we wear EARTHLINGS I think this should be shown in all schools like “don’t drink and drive” movies.

I do still consume milk but I no longer go through 1-2 gallons a week, I do use milk paint and we are cheese eaters. We are not perfect, nor are we telling people to never drink milk or consume dairy products, just be mindful.
We now know more and I would like to say we do better then we did 15 years ago, 10 years ago and even 1 year ago. We do believe in voting with dollars and we are grateful for Locavores, Farmers Markets, Thrive Market (online) and even Trader Joes, Costco and Amazon. I know as a whole the USA has a very long way to go but just knowing someone read this whole post and may have learned one new thing is another step forward.
The goal: Even though chocolate cows are a great childhood story, all cows and other mammals like goat and sheep produce white milk that really was made for their babies not us humans.

Ooxox Ms Foodie

Leave a comment